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News, flyers, bluetooth and web illustrations for a-p-marketing.co.uk

 


 

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Costs of advertising through traditional methods are usually very high and the results aren't always what you expect. Many businesses have to advertise to gain new customers and mixing methods is usually always necessary, on this page you will find the three main ways for advertising your business and there costs, we have also outlined possible results you could achieve using these advertising methods.

For example reasons only lets assume your business is a builders merchants 

 




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You put your advert in a local paper which sells approximately 100,000 copies each week and you put a half page advert in which costs you £500. Even though your local paper sells 100,000 copies each week, exactly how many people are actually reading your advert?

People buy the newspaper for different reasons, some for the sport, some for the TV guide or even the crosswords, very few people read it from cover to cover. So now from the 100,000 copies sold the readership has dramically dropped to something closer to one in ten people who have actually flicked past your advert.

How many people out of that one in ten actually read your advert? Not many, but for this example lets assume that your advert is read by 10,000 people. This does not mean 10,000 people will be using your service as its now determind on what you offer, your price and your location. If your business is in a competitive market place you will have to run multiple advertising campaigns to stay ahead of your competition and turn these numbers into valuable sales.

Your business could quite easily spend £5000+ over a short time using this method. Is your business one of them? Using the same ratio's for radio and televison you can see that its going to be much more expensive.

 




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When your next searching on google and you click on a "sponsored link" on the right hand side of the search results, take a little time to think about the business you are about to visit because you just cost them money.

For this type of marketing to be successful you need a very efficient online system that converts "visitors" into sales. If thi is not the case then the figures at the top of the page show you could lose a serious amount of money if your online advertising campaign doesn't work.

 

 




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To buy 100,000 A5 Colour Flyers will cost you around £3000/£3500 and then you need promotional staff who on average charge £25 per thousand. So it will cost you a further £2500 to have your flyers distributed. A total cost to your business of £5500 per 100,000 flyers made and distributed and there is no guarrantee to how many of your flyers will be fully read and not just lining the nearest bin or street.

Many councils and towns in the Uk and europe are banning the use of paper based flyers and fines are being imposed on businesses who regularly distribute flyers on the high street.

 




 

  bluetooth advertising graphic. the reasons why ad-pods are the best

Ad-pod Bluetooth Advertising System

A one time set up fee for your ad-pod and software plus you recieve your first advert all for £1000+VAT. You will then have total control over your advertising campaigns, when, where, how, day or night. Its totally up to you!

 


 

 

  viral marketing graphic for ap marketing

Your original advert designs/campaigns could remain on your customer's phone for months, in this time its possible that they have shown or shared it with many other people. Creative designs and advertising messages can create a viral effect (messages that are shared and spread fast by sending them from phone to phone) This is extremely rewarding to any busniess and the results are amazing!

 




 

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